Author: john@horning

Yes — more changes to the business model. Someone will read this someday and laugh, but if I can finally make this work, it won’t seem to silly. In my last post, I was going down a path of offering Facebook advertising as a service for small businesses and, but as usual it went from…

Have you noticed I keep tweaking the business model? Don’t answer that 🙂 Yes, over the past month, I’ve made yet more changes — some new and some recycled. I felt it was time to start running ads, but wasn’t sure about the approach. One thought was to run an ad that would simultaneously get…

Over 6 months in the making (no make that 25 years!) What is Local Leader? The short story is that it’s website devoted to helping local businesses and the communities they serve. The long story is that it’s the culmination of something I’ve been trying to get off the ground in one form or another…

With plenty of trees, parks, lawns, and occasional fields, the City of Green certainly deserves it’s name — at least during the warmer months. Largely rural in nature and nestled between Akron and Canton, Ohio, Green is not only quaint and homey, but very convenient to everything you need — work, shopping, education, healthcare, parks,…

 I am continuing to refine and define my services and pricing. I though I had things pretty well set when I wrote my last post, but I keep finding flaws in the model. I find that I am constantly in a fight my perfectionist self who wants to make thing complex. What do we offer…

After spending considerable time and money on the postcard strategy, I’m on to something new — again 🙁 We collected information form over 200 businesses that looked like good candidates for the co-op postcard. I designed and printed the mockup card, also wrote and printed addresses and a message on a large (5 1/2″ x…

In my last post I mentioned that i had created a Facebook page named “Lake Today”. I later decided to name it something more identifiable so I changed it to “Lake News, Events, and Deals”. Then I had the idea of also creating pages for Green, Jackson, and Plain Twp with the idea that they…