How to Improve Your Google Visibility
Once upon a time, you could get all the business you wanted if you a nice Yellow Pages ad. Newspaper That day is long gone as the Internet has replaced
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Do people find your business when they search for <insertYour Google Business Profile (formerly Google My Business) is the single most important tool for showing up in Google’s local results, the map pack, and “near me” searches. When your profile is fully optimized — and supported by steady new reviews — Google is far more likely to show your business to customers ready to call, visit, or book.
Google ranks local businesses using three core signals: relevance (how well your profile matches what people search for), proximity (how close you are to the searcher), and prominence — which is largely driven by reviews, ratings, photos, and overall online credibility.
Of all the things you can control, two have the biggest impact: keeping your Google Business Profile complete and accurate, and earning a steady flow of high-quality reviews. Most businesses dramatically underperform in these areas, which makes even small improvements pay off quickly.
What to Focus On First
Start by making sure every field in your profile is finished — business name, address, phone, hours, website, description, categories, and services. Google rewards completeness. The next step is choosing the best primary category and adding a few accurate secondary categories so Google clearly knows what you offer.
- Fill out every section of your Google Business Profile
- Use the strongest possible primary category
- Add accurate secondary categories and services
The Power of Reviews
Reviews heavily influence both ranking and conversion. A business with recent, steady reviews and genuine responses shows Google — and customers — that it’s active, trustworthy, and worth recommending. Creating a simple habit or system for requesting reviews each week is one of the easiest ways to boost visibility.
- Ask for reviews consistently
- Respond to every review — good or bad
- Avoid big “review bursts”; aim for steady growth
Keep Your Profile Active
Google favors businesses that appear active and up to date. Adding fresh photos, posting occasional updates, and keeping hours and services current helps strengthen your prominence signals over time.
You don’t need to do everything at once — small, consistent updates go a long way toward earning more visibility and more customers.
Need help getting more reviews on autopilot? Check out Reviewly.ai »