Author: john@horning

The sales process is something I’m struggling with. I’ve often found in the past that it helps to organize my thoughts by writing then down. Usually I’ll use Google docs, but this time I’m going to do it here. If I was Dr Ben Adkins or some other sales & marketing guru, I would have…

It’s another month so must be time for another major change — not what I advise anyone else to do, but it seems to be what I do far too frequently. As I mentioned in my last post, I discovered that the referral system wasn’t working quite right. A couple weeks went by waiting for…

I discovered a couple problems 2 days ago so decided to pause the Facebook/Instagram ad that I’ve been running. Cost per click has been about 15 cents which I think is pretty good, although my cost per person who signs up for a giveaway is probably at least double that, and higher yet (probably close…

I may have finally settled on a business model. The birthday offer model didn’t go well during the brief time I advertised it on Facebook. Responses to my Facebook ads were costly. In hindsight I think my ad placement may have been a problem. But instead of making ad changes, I decided to go back…

The marketing strategy that I’ve been contemplating up until recently included Facebook groups in every city. One of the advantages of this model is that it could open opportunities for other people to join with me in creating their own business in a city of their choice. This idea appealed to me, but I’ve been…

I got distracted over the weekend by Frank Kern. Frank is somewhat of a legend in Internet marketing. I first heard of him in the early 2000’s when he making a killing selling marketing courses. Back then he had long hair and used fowl language, but everyone seemed to have tremendous respect for him. That…

I’m still trying to determine the right strategy for getting attention for my products & services. There are so many strategies that I think my head will explode. Part of the issue is deciding what I want to sell and how to package it. And tied to that is deciding whether I’m focusing on a…

The business model I’m using for this website is one that I have flirted with for several years. In fact I could trace it back all the way to the early 90s. That’s when I was trying to figure out how I could help businesses as a voicemail service bureau. The idea was to essentially…

I regret that I haven’t kept a record of my progress (or regress as it has been at times) in my journey to finally launch a successful online business. They say that “The best time to plant a tree was 20 years ago. The second best time is now.” And so I begin now. I…