The perfect business model?
Have you noticed I keep tweaking the business model? Don't answer that :) Yes, over the past month, I've made yet more changes -- some new and some recycled. I…
Welcome to Local Leader!
Over 6 months in the making (no make that 25 years!) What is Local Leader? The short story is that it's website devoted to helping local businesses and the communities…
More Refinements
I am continuing to refine and define my services and pricing. I though I had things pretty well set when I wrote my last post, but I keep finding flaws…
Ready to launch Sept 1?
Surprise! I haven't changed the business model in over three weeks!! Instead, I feel I have things pretty well under control, and have refined the idea I mentioned in my…
The “pay-to-list” model
After spending considerable time and money on the postcard strategy, I'm on to something new -- again :( We collected information form over 200 businesses that looked like good candidates…
The “co-op” postcard strategy
In my last post I mentioned that i had created a Facebook page named "Lake Today". I later decided to name it something more identifiable so I changed it to…
Another major tweak
My guy PJ seems to have disappeared. He did a brief Facebook test with his first copy. He didn't share the results with me, but apparently he wasn't happy with…
Sales Process
The sales process is something I'm struggling with. I've often found in the past that it helps to organize my thoughts by writing then down. Usually I'll use Google docs,…
Change of business model and name
It's another month so must be time for another major change -- not what I advise anyone else to do, but it seems to be what I do far too…
Pause
I discovered a couple problems 2 days ago so decided to pause the Facebook/Instagram ad that I've been running. Cost per click has been about 15 cents which I think…