How to accelerate your business growth using free Google tools
- FREE VIDEO TRAINING -
The goal of this training:
To put your business on page #1 of Google
Why is Google is a "business owner’s best friend”?
And, the best part – they don’t charge a dime for their service.
Google offers the least expensive, most effective way to be found on the Internet today.
Sadly, most businesses are not taking full advantage of what Google has to offer.
Who is this for?
Free Google tools are especially helpful for businesses that offer local services that people frequently search for.
How To put your business on Page #1 Of Google
Let's first look at the factors that influence ranking.
Notice that "Google Business Profile" and "Reviews" outweigh all the other ranking combined. This makes these two factors the obvious place to focus your attention and where you'll get the most "bang for your buck".
What is a Google Business Profile?
This is what a Google Business Profile
looks like on a smartphone
A Google Business Profile (formerly known as “Google My Business”) is a free tool provided by Google that allows businesses to manage their online presence.
This profile includes business information like the business name, category, hours of operation, contact details, directions to the business, customer reviews, ratings, and more.
It helps businesses to connect with their customers, improve their online visibility, and increase their brand awareness.
How to create a Google Business Profile
Google gives every business a profile at no cost.
For established businesses, they create the profile automatically without any action on your part, and all you need to do is claim it.
New business can create a profile by submitting some information about the business.
Google Business Profile Common Problems
How to optimize your Google Business Profile
First, you need to find your profile. There are several ways to do this. Here's one of them:
- 1Create or sign in to your Google account
- 2Click here to find your business
- 3If you can't find your business, follow the instructions to "add your business to Google"
This is what the settings page looks like for your Google Business Profile on a desktop/laptop (as of 3/22/23):
Click each of the icons and enter as much information as possible.
Below are images illustrating some of the best features.
Customers can communicate with you via chat.
Restaurants have their own set of features, including reservations and online ordering.
This feature makes it easy for customers to schedule
an appointment with you.
Adding a “Request A Quote” button makes it easy for customers to connect with you.
Products show up prominently in your Google Business Profile.
How to Build & Protect Your Online Reputation
How Important Are Google Reviews?
89% of users read online reviews before buying the product
93% of users have made buying decisions based on an online review
94% of consumers have avoided a company because of its negative reviews
What’s the ideal average rating?
Obviously, a high average rating is better than a low one, but surprising, a 5-star average rating is not ideal because it’s viewed as being too good to be true.
According to studies, the sweet spot to shoot for is an average rating between 4.2 and 4.5.
What’s the ideal number of reviews to have?
More than your competition
How often should they be posted?
How recent should they be?
Less than 6 months
Check your reviews often.
Respond to every review – both positive and negative. This shows that you care about your customers.
Be professional and courteous (especially if the review is negative).
Be authentic: People want to know you’re a real person and can sense canned responses.
Encourage positive reviews by asking at the right time, and by showing customers how to leave a review
How To Get More Reviews
Over 60% of consumers are likely to leave a review if you simply ask them.
Step 1: Get a link to your review form
Step 2: Give the review link to your customers
Send the review link to your customers
Convert the Review Link to a QR Code and print it on business cards, flyer, sign, etc.
Hint: Google “QR code generator” to create a free code.
Why You Need To Respond To Reviews
53% of consumers expect a response to reviews within seven days.
89% of consumers read a business’s response to reviews
Businesses that respond to reviews are considered 70% more trustworthy than those that don’t
You can respond to reviews in your Google Business Profile settings.
How To Get The Most Out Of Your 5-Star Reviews
Post them on social media
Print them on brochure, business cards, etc.
Publish them on your website
No time to manage your Google Business Profile and Reviews?
We'll do it for you!
Our "Done-For-You" Special Offer
- Optimize your Google Business Profile
- Build your reviews
- Plus two bonuses
Google Business Profile Optimization
Here's what we'll do:
- 1Check for unclaimed or a duplicate profiles
- 2Ensure that your information is accurate (business name, categories, address, phone, website, hours, etc.
- 3Research keywords and include them in the business description
- 4Add up to 10 cities you serve
- 5Add photos and check for geo-tagging
- 6Add up to 10 products and services
- 7Add a special offer (if you have one)
- 8Add up to 5 Frequently Asked Questions
- 9Set up call-tracking
- 10Set up Google chat
Google Review Builder
We create email & sms review request templates
Simple Review Request form
Customer receives the email and clicks the link.
The link directs them to your Google review form
Reputation Saver gives you valuable customer feedback and helps stop negative reviews before they happen.
How it works:
- Instead of linking the customer directly to the public review form, we send them to an intermediate form on our website which asks "How Would You Rate Us?".
- If they click 5 stars, we ask them to leave a public review.
- If less than 4 stars, we notify you by email or sms.
- You can reach out and potentially prevent a negative review.
Our "Reputation Saver" software will alert you when a customer indicates any dissatisfaction, giving you a change to connect with them and resolve the issue before they've had a chance to leave a negative review.
Missed-call Text-Back sends an immediate SMS text message to callers when you're unable to answer the call.
This let's them know you care and may stop them from calling a competitor.
What's the value of everything we're offering?
Google Business Profile Optimization
Review Builder Software*
Bonus 1: Reputation Saver*
Bonus 2: Missed-call Text-back*
* 30-day trial. Discounted pricing available after that.
Money Back Guarantee
100% Money Back Guarantee
We only want happy, satisfied customers. For that reason, we have a simple guarantee. If, for any reason, you are not satisfied with our service, we'll refund 100% of your money.
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