How to accelerate your business growth using free Google tools


The goal of this training:

To put your business on page #1 of Google

Why is Google is a "business owner’s best friend”?

  • Google dominates the search engine market with 92% market share
  • 87% of consumers use Google to search for local businesses
  • The average business receives over 1000 views on Google every month
  • The top 16% of businesses listed on Google receive more than 100 calls per month

And, the best part – they don’t charge a dime for their service.

Google offers the least expensive, most effective way to be found on the Internet today.

Sadly, most businesses are not taking full advantage of what Google has to offer.

Who is this for?

Free Google tools are especially helpful for businesses that offer local services that people frequently search for. 

  • FOOD & DRINK - restaurants, nightclubs, breweries, wine tasting
  • BEAUTY AND SPAS - hair & nail salons, skin care, massage
  • HEALTH & FITNESS - chiropractors, dental service, gyms, fitness centers, massage, weight loss
  • RETAIL - discount stores, furniture, clothing, specialty shops
  • HOME SERVICES - cleaning, security, heating/cooling, roofing, siding, kitchen & bath, lawncare & landscaping, driveway/patio, moving, junk removal
  • PET SERVICES - training, sitting, grooming, veterinary, etc.
  • AUTOMOTIVE SERVICES - auto services, car washes, oil change
  • TRAVEL & TRANSPORTATION - agencies, tours, hotels, airports, public
  • THINGS TO DO - concerts, sports, special events, recreation
  • PROFESSIONAL SERVICES - legal, financial, real estate

How To put your business on Page #1 Of Google

Let's first look at the factors that influence ranking.

Notice that "Google Business Profile" and "Reviews" outweigh all the other ranking combined. This makes these two factors the obvious place to focus your attention and where you'll get the most "bang for your buck".

What is a Google Business Profile?

This is what a Google Business Profile
looks like on a smartphone

A Google Business Profile (formerly known as “Google My Business”) is a free tool provided by Google that allows businesses to manage their online presence.

This profile includes business information like the business name, category, hours of operation, contact details, directions to the business, customer reviews, ratings, and more.

It helps businesses to connect with their customers, improve their online visibility, and increase their brand awareness.

How to create a Google Business Profile

Google gives every business a profile at no cost.

For established businesses, they create the profile automatically without any action on your part, and all you need to do is claim it.

New business can create a profile by submitting some information about the business.

Google Business Profile Common Problems

  • DUnclaimed Profile
  • Duplicate Profiles
  • Missing Or Inaccurate Information
  • Few/No Photos Or No Geo-Tagging
  • Missing Product & Service Information
  • Missing FAQs
  • Chat not set up
  • No regular updates of events, or offers

How to optimize your Google Business Profile

First, you need to find your profile. There are several ways to do this. Here's one of them:

  1. 1
    Create or sign in to your Google account
  2. 2
    Click here to find your business
  3. 3
    If you can't find your business, follow the instructions to "add your business to Google"

This is what the settings page looks like for your Google Business Profile on a desktop/laptop (as of 3/22/23):

Click each of the icons and enter as much information as possible. 

Below are images illustrating some of the best features.

Customers can communicate with you via chat.

Restaurants have their own set of features, including reservations and online ordering.

This feature makes it easy for customers to schedule 

an appointment with you.

Adding a “Request A Quote” button makes it easy for customers to connect with you.

Products show up prominently in your Google Business Profile.

How to Build & Protect Your Online Reputation

How Important Are Google Reviews?

    • 89% of users read online reviews before buying the product

    • 93% of users have made buying decisions based on an online review

    • 94% of consumers have avoided a company because of its negative reviews

Best Practices

What’s the ideal average rating?

Obviously, a high average rating is better than a low one, but surprising, a 5-star average rating is not ideal because it’s viewed as being too good to be true. 

According to studies, the sweet spot to shoot for is an average rating between 4.2 and 4.5.

What’s the ideal number of reviews to have?

More than your competition

How often should they be posted? 


How recent should they be? 

Less than 6 months

  • Check your reviews often.

  • Respond to every review – both positive and negative. This shows that you care about your customers. 

  • Be professional and courteous (especially if the review is negative). 

  • Be authentic: People want to know you’re a real person and can sense canned responses.

  • Encourage positive reviews by asking at the right time, and by showing customers how to leave a review

Use reviews to improve your business. Taking the right action can even turn a negative review into a positive one

How To Get More Reviews

Over 60% of consumers are likely to leave a review if you simply ask them.

Step 1: Get a link to your review form

Step 2: Give the review link to your customers

Send the review link to your customers

Convert the Review Link to a QR Code and print it on business cards, flyer, sign, etc.

Hint: Google “QR code generator” to create a free code.

Why You Need To Respond To Reviews

  • 53% of consumers expect a response to reviews within seven days.

  • 89% of consumers read a business’s response to reviews

  • Businesses that respond to reviews are considered 70% more trustworthy than those that don’t

You can respond to reviews in your Google Business Profile settings.

How To Get The Most Out Of Your 5-Star Reviews

  • Post them on social media

  • Print them on brochure, business cards, etc.

  • Publish them on your website

No time to manage your Google Business Profile and Reviews?

We'll do it for you!

Our "Done-For-You" Special Offer

  1. 1
    Optimize your Google Business Profile
  2. 2
    Build your reviews
  3. 3
    Plus two bonuses

Google Business Profile Optimization

Here's what we'll do:

  1. 1
    Check for unclaimed or a duplicate profiles
  2. 2
    Ensure that your information is accurate (business name, categories, address, phone, website, hours, etc.
  3. 3
    Research keywords and include them in the business description
  4. 4
    Add up to 10 cities you serve
  5. 5
    Add photos and check for geo-tagging
  6. 6
    Add up to 10 products and services
  7. 7
    Add a special offer (if you have one)
  8. 8
    Add up to 5 Frequently Asked Questions
  9. 9
    Set up call-tracking
  10. 10
    Set up Google chat 

Google Review Builder

We create email & sms review request templates

Simple Review Request form

Customer receives the email and clicks the link.

The link directs them to your Google review form

Bonus 1:
Reputation Saver

Reputation Saver gives you valuable customer feedback and helps stop negative reviews before they happen.

How it works:

  1. Instead of linking the customer directly to the public review form, we send them to an intermediate form on our website which asks "How Would You Rate Us?". 
  2. If they click 5 stars, we ask them to leave a public review.
  3. If less than 4 stars, we notify you by email or sms.
  4. You can reach out and potentially prevent a negative review.

Our "Reputation Saver" software will alert you when a customer indicates any dissatisfaction, giving you a change to connect with them and resolve the issue before they've had a chance to leave a negative review.

Bonus 2:
Missed-Call Text-Back

Missed-call Text-Back sends an immediate SMS text message to callers when you're unable to answer the call.

This let's them know you care and may stop them from calling a competitor.

What's the value of everything we're offering?

Google Business Profile Optimization


Review Builder Software*


Bonus 1: Reputation Saver*


Bonus 2: Missed-call Text-back*


Total Value


* 30-day trial. Discounted pricing available after that.


Money Back Guarantee

100% Money Back Guarantee

We only want happy, satisfied customers. For that reason, we have a simple guarantee. If, for any reason, you are not satisfied with our service, we'll refund 100% of your money.

We are small business advocates.

As small business owners ourselves, we understand your struggles.

We offer simple and affordable services designed to help you run your business more efficiently and with less stress.

To your success!

-John and Susan Horning

Copyright © 2023 Local Leader is not affiliated with Google. Google is a registered trademark of Google LLC.